30 Day Focused Brand Challenge

Tie up the loose ends of your brand so you can prove your value and attract more customers.

There's one thing can get you going haywire in no time flat.

It goes by many names: Multi-passionate, having too many good ideas, shiny object syndrome, lack of focus, the juggle.

None of that is a bad thing necessarily. But when it comes to proving your value and attracting more customers, that lack of focus can kill your business.

Before you know it, your brand is fractured into different pieces serving different audiences. You’re tired and can’t do it all anymore. Your business isn’t growing like you thought it would, even with all your great ideas.


• Clearly and confidently say who you are and what you do

• Know which opportunities to take and which to turn down

• Set natural goals for growing your business


I know, I know. I can hear you now…

Narrow? That limits me too much.

Focused? No way! I’ll get bored.

Getting narrow and focused isn’t about shunning all your good ideas or losing the thrill of implementing something new.

Instead, it's about building purpose and strategy into your work.


Focused Target Market:

  • Develop a deep understanding of your ideal customer
  • Figure out where and how to connect with them
  • Create a memorable visual representation of your brand

Focused Brand Positioning:

  • Discover your unique brand story
  • Choose cohesive brand keywords
  • Uncover your core mission
  • Express your mission with a Statement of Purpose

Focused Sales:

  • Assess the business landscape
  • Package up your products and services
  • Develop your own sales process

Focused Systems:

  • Organize your entire business
  • Cultivate your leads in a unique way
  • How to manage #AllTheThings
  • Get feedback and referrals with a fantastic farewell
  • Tips and tools to streamline your business

Focused Pricing:

  • Develop multiple income streams
  • Find your pricing sweet spot
  • Three methods for confidently raising your prices

Focused Marketing:

  • Cook up your own secret sauce
  • Create a marketing calendar that's actually doable
  • Find your content purpose
  • Develop a consistent content calendar
  • How to cut down on creating by reducing, reusing, and recycling

Own Your Expertise:

  • How to find time to keep learning
  • The trick to moving forward while strategically looking back
  • Turn your weaknesses into strengths

You can enroll now and take this course for 30 days 100% free. With the free version, you will receive one lesson each day via email for 30 days.

However, if you're feeling super motivated, you can get all of the lessons and exercises right away for just $19.

Instead of one lesson each day for 30 days, you'll get all 30 lessons and exercises immediately.

Click here to get total access to the 30 Day Focused Brand Challenge for just $19 right now!

Your Instructor

Caitlin L. Horton
Caitlin L. Horton

Caitlin here, brand strategist and designer helping entrepreneurs, community builders, and creative professionals create thoughtful branding, graphics, websites, and marketing plans.

Other than that, I've published a book called Memphis Type History: Signs and Stories from Just Around the Corner and helped launch Studio688, a coworking space for creative entrepreneurs in Memphis, Tennessee. Oh, and I once walked across the stage to receive a Masters degree in French. So I pretty much wear a beret like a boss. I’m currently finishing up an MBA.

In June 2016, my husband and I moved to Shanghai, China. Most days I’m working from my home office in the Former French Concession while you’re asleep. I enjoy exploring my new city, eating everything from cupcakes to curry, and discovering new playlists on Spotify.

Get started now!