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  Lesson 1: Course Introduction

To work through this lesson, watch the video below.

Beneath the video is a transcript of the lesson, if reading is more your thing.

The about page is usually the most visited page on any website. So it’s important to make it count. Even though the stakes are high, it’s actually the most difficult part of your website to write!

In this course, you’ll:

– Identify WHO you’re writing your about page for

– Clearly define how you help your customers or clients

– Learn how to express your brand personality

– Be able to sit down and write an about page you’re proud of

– Probably learn a lot about your business along the way

So let’s dig in – your killer about page is waiting!